Project Details

A refreshed storefront experience, with a new website that allows old and new customers navigate smoothly.

Redesign Study | Schoolwork | February 2025 | Role: UI/UX

OBJECTIVE: To create a modern, visually appealing, and user-friendly experience that makes it easy for customers to browse flavors, place orders, and learn about custom options.

Toronto Cupcake Web Preview

The new design will focus on improving navigation, optimizing the purchasing experience, and streamlining the checkout process to increase conversions. Additionally, the refresh will enhance brand storytelling, showcasing the bakery’s handcrafted cupcakes through high-quality visuals and engaging content, ultimately strengthening customer engagement and loyalty.

Toronto Cupcake Web Preview

Crafting seamless experiences— where design meets functionality.

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