Project Details

Designing a serene and aesthetic online experience for Lily Dainty, capturing the essence of cottagecore elegance and simplicity.

Design Study | Schoolwork | February 2025 | Role: UI/UX Designer

OBJECTIVE: The goal of this project was to design and develop a dedicated website for Lily Dainty, a brand previously selling exclusively on Instagram. The website serves as a seamless extension of the brand, enhancing its online presence while preserving its signature cottagecore aesthetic—soft, simple, and charming.

Lily Dainty Website Preview

By focusing on intuitive navigation, visually cohesive design, and a delightful user experience, the website provides an effortless way for customers to browse, shop, and connect with the brand beyond social media.

Lily Dainty Landing and Home Page

This website not only expands Lily Dainty’s reach and credibility but also offers customers a more immersive and enjoyable shopping experience that stays true to the brand’s cottagecore charm.

Lily Dainty Landing and Home Page
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